We addressed a room of eager marketeers from Cornish businesses recently. They were there to learn about the marketing potential of using 360 VR video. It was great to share our expertise of this immersive technology with a group so keen to tap into its potential.

Marketing using 360 VR video

360 and VR video are the latest must-have marketing tools. Whether on a website, social media or for use at events, this immersive technology is adaptable and easy to use. With increasingly competitive markets, it’s an easy way to stand out from the crowd. We spent the day at Budock Vean Hotel, Cornwall working with businesses on how they can use this immersive technology to boost sales.

In the introduction we demonstrated how our clients are already using 360 VR video for marketing. We talked about the potential for of live streaming on sites such as Facebook. Gareth Allen, our Managing Director then  led a  hands on session with participants. They were able to make their own 360 VR videos. Chris Dewar, Soundview’s Director of Post-Production then ended the session with a live demo on how to edit the footage.

wAVE Community Project

The session was funded thanks to the new wAVE Community Project which is led by Cornwall and the Isles of Scilly Local Enterprise Partnership (LEP), Cornwall Museums Partnership and Falmouth University. The project helps businesses across Cornwall access new technological knowledge and skills that could significantly boost the success of their business. Throughout 2020, additional sessions will cover different areas of the emerging immersive tech industry.

Gareth Allen said:

“Cornish businesses have  a fantastic opportunity thanks to wAVE to increase their knowledge on how they can capitalise on 360 video and Virtual Reality. It’s a fast-paced world we live in and  it’s vital businesses get involved to stay ahead of the game. especially as this immersive tech is such a great connector to other parts of the country and the world.




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