VR 360 Video | The Potential

We love talking VR. So it was great to spend two days sharing our ideas about how VR 360 video works for tourism businesses at the NEC Holiday Park and Resort Innovations event. Tourism entrepreneurs and marketing managers attend this expo, looking for new ways to market and expand their businesses. And Soundview had plenty of people to talk to about  how VR could work for them.
Gareth Allen slide

The Next Best Thing: 360 VR Video

As well as exhibiting at the event Gareth, Soundview’s Managing Director,  took to the stage to share his  knowledge of VR and Immersive Video Marketing. With a packed audience, it just goes to show how much interest there is in the latest video technology. In fact, 360 video and VR is a great way to promote tourism businesses. Whether on hand-held devices, laptops or via a Virtual Reality headset such as Oculus, audiences experience the ‘next best thing’: the nest best thing to being there.  It’s a great way to promote what awaits visitors. Our clients The South West Coast Path Association and Whitley Wildlife Conservation Trust use 360 VR video at events and online.

VR 360 Video | The Potential

But the potential of VR doesn’t just stop there. Over the two days we talked to lots of businesses  about VR as an experience or tour. With this idea, 360 VR extends the experience available to visitors. Like for our client Hangloose Adventures, VR  is something visitors participate with on site. Its another way expand what tourism businesses offer. At Hangloose visitors can experience the high-adrenaline rides from the comfort of a chair in their purpose built dome.

And what’s really good about VR is that it’s more accessible than the real thing. VR technology mean that even more people can enjoy the experiences on offer. Whether it be views from the top of a historical building or flying down a zip wire or even swimming with penguins.

VR video New Scientist Live

VR video South West Coast Path

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