At Soundview we’re always excited to get our hands on the latest tech and gadgets and the developments in 360 video and VR (Virtual Reality) have allowed us to do just that. Over the last three years we’ve been creating 360 and Virtual Reality content for our clients. This content allows clients to take their product into the market place in ways that have previously been impossible (and we’ll talk more about that in future posts). But for now, if you’re new to the world of VR here’s a simple guide to what virtual reality is:
What is VR?
There are many definitions of Virtual Reality but here is what the Virtual Reality Society say:
The definition of virtual reality comes, naturally, from the definitions for both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what we experience as human beings. So the term ‘virtual reality’ basically means ‘near-reality’.
Sure, understood, but what does that mean for us? Well at Soundview we create 360 video’s – videos that capture the whole of a 360 space, which then allow us to view these scenes in “near reality” through use of technology. Unlike a traditional camera that captures the scene immediately in front of it, our 360 cameras film everything in front, behind, to the side, above etc….. you get the gist. This 360 film can be viewed in a number of ways, including through a VR headset.
VR Headset – we’ve all see them, you may have tried one, but for me this is where we turn 360 Video into VR video. Watching VR video is a truly immersive experience – you can look around the whole space, you have control, an experience that can be virtually real.
But of course the same 360 video can also be viewed on screens too. The videos are still interactive, allowing you to choose to view whichever part of the scene you are interested in.
Mobile Or Tablet: So although not as pure an experience as a VR headset, a cool one nonetheless. Watching 360 video on a mobile means that when you move your phone around in space. The image that you see on your phone moves according to where you point it within that space. Try this one out on your mobile you’ll need the you tube ap.
Desktop: For those of us who find ourselves shackled to our desktops – we want some of this VR action right? Don’t worry you can view 360 video here too. Social media platforms like Facebook and You Tube enable you to navigate the 360 scene using either the cursor arrows on the screen or the mouse. You can see some of our 360 videos on youtube here.
So this all sounds very exciting, but how can you use this technology to market your business and stand out from the crowd? In our next blog in this series we’ll share with you some of our secrets and stories of how we’ve helped our clients join the VR revolution. Thanks for reading.
Read About how our Clients use VR: