Authenticity

Here at Soundview we are equally passionate about inclusion and diversity and are proud champions of our ‘people and planet’ mantra. This mantra is at the core of everything we do and our productions are the perfect opportunity to put those values front and centre, on screen, before large audiences. It’s a simple fact that by representing the rich diversity of all the people in our communities, we’re going to make connecting and communicating with folk easier. We believe that now, more than ever, underrepresented people should have a voice and presence in the media.

The team at South West Lakes Trust commissioned Soundview to create a TV advert to promote their leisure activities to all.  Our shared values of People and Planet first meant our relationship got off to a flying start.  We were all eager to make the advert as authentic as we possibly could. The scenes featuring people trying activities out for the first time, are genuinely brave novices.  The all-terrain accessibility tramper was demonstrated by a disabled person – one of our very own team members here at Soundview! Showing a balanced representation of protected characteristics is something that is always a key goal for Soundview. It was also important to feature minimal or no cost activities to ensure that people, what ever their income, can access the lakes.

Our production assistant demonstrating the all-terrain accessibility tramper.

South West Lakes Trust

South West Lakes Trust is a charity taking care of and enhancing the beautiful lakes and reservoirs that the region has to offer. Soundview visited their Activity Centres across Devon, Cornwall and Somerset to create the television advert for the charity. SWLT offers equipment hire including kayaking, canoeing and windsurfing and if camping is your thing, you can stay for the ultimate adventurer weekend.

A cosy snapshot of the great outdoors.

What Goes In?

The creation of this advert included six days of shooting, with four cameras and three drone operators, and six days of post-production which includes the editing and the sound mixing of the raw footage. The ambiance you hear is the natural sound gathered on location and there is no other added or augmented sound such as music or voice overs. Capturing this authenticity was not an easy task, as an outdoor shoot always leaves you at the mercy of the elements. In inclement weather typical of the British summertime, we had to chase the sun to the five locations and fight with the wind that wasn’t there when we needed it and was too strong when we didn’t. No one needs an excuse for a cream tea in the rural west country and our on-location afternoon tea featured scones and a massive dollop clotted cream. Behind the scenes there was copious amounts of tea and coffee consumed, and of course good old-fashioned hard graft, all in the pursuit of promoting billions of gallons of water and the things you can do on it!