Soundview produced Two English Riviera TV adverts which are currently running on ITV over the summer of 2017. The adverts ‘capture the moments of fun’ on an amazing English Rivera holiday. With the help of some great actors (including Charlie the dog) we produced the ads for two age groups. Of course, the English Riviera is a great place to visit; not only a classic destination but a chance to try out new experiences. And with so much to see and do, we had our work cut out choosing the best bits. In the end we combined natural beauty and traditional holiday fun with relaxation and some high adrenaline activities. All to give a sense of the wide choice on offer.
The English Riviera TV advert shows memorable moments being captured in brand coloured balloons (added in post production) which the characters collect as they enjoy and remember each activity. The process began with the initial concept being storyboarded and scripted. We then had a process of finding actors who would fit the target market and scouting to find the perfect shooting locations. Once these were selected it was a matter of waiting for the sun to shine to bring out the very best of the English Rivera as a holiday destination. In post production, once we had the shots edited in order, the team added in the balloon animations. Then it was time for the final grade and tech check, ready for broadcast. We also produced social media content, which will be going out across the English Riviera’s various channels.
English Riviera TV Advert Shoot
We had some great days filming in lots of stunning locations. Some highlights were the actors co-steering (jumping from the beautiful cliffs around Anstey’s Cove into the sea) and paddle-boarding. We also captured our actors walking with magnificent views of the coastline. Of course our drone was kept busy during that shoot. And one of our favourite moments was filming as the sunset over Torquay harbour. The advertising campaign is currently running, and they can be watched on the English Riviera website and YouTube channel where you can see some of our other work. Read more about this and other video work for the English Riviera: