Our client Spirent recently exhibited at the Mobile World Congress in Barcelona where thousands of technology companies from all over the globe converge. This is a major event in the industry’s calendar and with Google and Microsoft in attendance, it’s a big deal. MWC represents the perfect opportunity to connect with clients but at such a massive event, how do you do stand out from the crowd? Well, Spirent’s solution is to use video, on their stand, and on a large scale.
Spirent Video: Footage and Motion Graphics
In order to connect with clients, the Spirent video showcases their products and expertise. Spirent is the leading technologies testing and security company and helps over 1700 technology businesses maintain connectivity. They have offices all over the world, from Tokyo and Beijing to one on our doorstep in Devon. So it was really important that the Spirent video highlighted the extent of their know-how through high quality footage and motion graphics. From work with International Space Agencies to awards for Technical Achievement, the video demonstrates Spirent’s capabilities. We created their video using video footage, motion graphics and animation to show what they do so well. Displayed on their 3 metre wide screen, it certainly made a lasting impression.
Of course the Spirent team are also on hand to speak with potential clients. And events like these are a great way to make that initial contact. At MWC, Attendees travel from all over the globe to the MWC event, hoping to find out about the latest advances in technology. This year’s themes include AI and immersive content ( a subject close to our hearts). One of three held annually, with Los Angeles and Shanghai providing the other locations. And this year the annual gathering holds particular significance. With the much anticipated arrival of 5G on the horizon, visitor numbers are expected to rise. So good luck to the team in Barcelona, and we wish them every success.
Clients Using Video at Expos and Events