Beyond – The Future of Media is Here.

There was inspiration a plenty at The Beyond Conference held at Manchester's Media City, a three day event to imagine and design the future of the creative industries and the spaces they exist in.

“The Future of Media is Here” – the slogan that welcomes all to the Beyond Conference in the heart of Media City. And it’s certainly the case for this regenerated area of Salford, a hot bed of media where innovation and creativity combine. It’s billed as the R and D conference for creative industries so the opportunity to be inspired by, learn from and network with other innovators was one the Includiverse team couldn’t resist.

a group of people in a green room displaying immersive tech on a screen

An example of the immersive tech on offer at the event

Immersive tech and new and exciting ways of utilising it are around every corner here. Cultural and creative urban spaces have much to learn from the global cities which have  understood and embraced “Createch” (creative technologies) for good. Underpinning all of that must be equality, diversity and inclusion, an understanding  of what this means, how it fits together in the bigger picture and the benefits to all of us  of removing barriers to access.  

 Over the course of the conference we heard from leaders in the createch field, had meaningful conversions with innovators and entrepreneurs and were  treated to new and immersive cultural experiences. Not least an innovation to create real time virtual lighting for green screen productions and  NOELLE a Spatial Audio / AV Artist and Hyperpop Producer who uses immersive technology and techniques to push the bounds of live electronic performance. 

a woman with a microphone stand and laptop with abstract visuals behind her in a room flooded with red light

The Beyond Conference in action

Finally, thanks to the team at Innovate UK and Creative Catalyst for funding our visit to Beyond at Media City – a very worthwhile investment all round.

the outside of a building with a yellow banner which reads 'the future of media is here' in capitalised black text

The future of media is here

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