Destination Video also captures the essence of a location and the experience on offer there. So much more than words and pictures alone can communicate, a destination video helps visitors to your website understand why they should visit and when.
Why Should I Visit?
When searching for places to stay or things to do in a particular area, the video gives visitors to your website an opportunity to preview what it’s going to be like when they get there. With the use of aerial video, the location can be seen in a way that photographs cannot capture. See our South Devon Railway video for fantastic aerial views of this visitor attraction.
With video, there is also the opportunity for testimonials. This need not necessarily feature a video of a previous client, but could simply be written testimonials from a visitor book or trip advisor. This all helps those looking at your website understand the quality of what’s on offer. An example of this can be seen in our Millbrook Endless Summer video.
The use of voiceover can also connect visitors to your website with the experiences on offer. Sometimes it’s hard to capture in words and photographs what is so special about a destination. The use of voiceover can express what’s best about what is on offer and generally makes the business seem more `human’ and approachable. Pandora Inn and The Waterfront are great examples of this.
When Should I visit?
Video on your website can be used to promote particular times of year or events. Trebah Garden uses video to attract visitors to their beautiful garden outside of the summer months. Examples of this are Springtime and Autumn which show the gardens in year-round glory. Trebah also uses video to promote specific events such as their summer ampitheatre programme.
