It’s being used worldwide to stand out from the crowd and we have created a video for Visit Cornwall’s homepage of their newly launched website. Commenting on the new website Malcolm Bell, Visit Cornwall’s Chief Executive, said
This is how to do digital marketing. And VisitCornwall should know, with millions of hits each year and a Travel and Marketing 2015 digital award for best use of film (films we helped to create).
Why do homepage banner videos work so well? They’re visually compelling, and expose your audience to your destination in new and engaging ways. Videos allow you to tell stories and quickly create impressions. They convey feelings and emotions. In short, they’re an immediate way to connect with customers. Once your customer interacts with your online video, they’re much more likely to continue searching to find out more.
When it comes to web design, having a home page banner video or animations in the background is certainly one of the best ways to attract the attention of visitors. Videos don’t have to make up large backgrounds for them to be effective though. Even on a smaller scale, in website headers, for example, videos can often prove to be just as effective for presenting information to visitors and attracting them to explore your website further.
According to Cisco, by 2017 video will account for 69 per cent of all consumer Internet traffic, and it’s good to be ahead of the curve, getting your video right where it’s going to be noticed on your homepage.
