How To Do Media Training in a Post-Lockdown World

Well, we fretted over how to safely conduct our first bespoke, face-to-face Soundview Media Training in post-lockdown. The “new normal” looked like it might prevent our usual verve so appreciated by candidates over many years. During our combined forty years in broadcast media we could never have dreamed the world could change so much.
stick figures on paper cutout houses

Post-Lockdown Media Training-Now That’s New

But with a lot of thought and organisation, we overcame any difficulties we imagined. In fact, I believe our post-lockdown media training was just as beneficial (and fun) as ever – and in some ways even better. The brilliant participation of the Ward Williams Associates team played a big part in this. They approached us for media training as they prepared to announce their B Corp accreditation. They are the first Chartered Accountants in the world to gain this status, definitely something worth sharing with the media.

What does the new normal media training look like? Well, smaller groups in larger rooms (and outside space where possible) are now a key factor. This allows for what we are calling “anti-social distancing” (there is nothing “social” about skirting around each other as if we have fleas). In addition,  the printed materials we used to hand out during pre lockdown sessions are now emailed over to candidates in advance – so no unnecessary paper or plastic which is good.

Face to Face

Even with hand sanisiters and antiseptic wipes we didn’t feel sharing kit like tie mics was sensible – but the long boom mic (disinfected, of course) worked just as well. This was wielded for our Ward Williams session by our friend and inspirational environmental consultant Chris Hines (original Founder of Surfers Against Sewage) – multi-tasking here for the purpose.

We added a section on Zoom interviews. Zoom and Teams are absolutely here to stay in news as they are cheap, convenient and easy. Unfortunately, they also very easy to get wrong (people are getting better at it but we’ve all seen some peculiarities over last few months). All in all we are very happy with our updated way of doing things. And our training is in no way diminished, as our candidates have been very kind to tell us:

“Thank you Louise and Gareth for today, it was brilliant, we all learned so much, we will do more together. We are learning so much on this journey and you guys just added to that big time.” – Andy Snapes, Senior Partner, Ward Williams Associates.

“Many thanks for your time and superb guidance yesterday. It was very enjoyable and certainly helped with all of the pointers.” – Scott James, WWA.

“A massive thank you for a brilliant day. It was both informative and enjoyable, plus I’m sure it took all of us out of our comfort zone at some point, which is a great way to learn.” – Craig Tanner, WWA.

We enjoyed it too and a big thanks to Chris Hines.

Find out more about our media training.

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